Raceblock - Personalized HYROX Training Plan Builder

Raceblock - Personalized HYROX Training Plan Builder

Tell us your race date, schedule, and fitness level. Get a week-by-week HYROX training plan built around your life.

Recreational HYROX athletes have no way to generate a structured, schedule-aware training plan tailored to their race date, fitness level, and available equipment. They resort to cobbling together free 5k plans, random gym WODs, and Notion spreadsheets, or overpaying for generic static PDFs from coaches.

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The Business

$50-100M

Market Size

€39-€99

Pricing/training block (8-16 weeks)

Global

Worldwide Potential

Customer

Recreational athletes aged 25-45 preparing for their first or second HYROX race, training at commercial gyms without a dedicated coach, primarily in the UK, Germany, US, and Australia.

Pricing

One-time plan purchase at €49-€79 per training block (8-16 weeks), with an optional premium tier at €99 that includes plan adjustments, race pacing calculator, and exercise videos. Future upsell to a €9.99/month subscription for athletes doing multiple races per year who want continuous rolling plans.


$1.6M

Estimated Annual Revenue

1%30%

800 customers at €39-€99/training block (8-16 weeks)

10% market capture


Competitionlow

Revenue Potential$$$

TypeDigital Quiz-to-Plan Product

IndustryFitness & Wellness

Market Size$50-100M

Customers2,000-8,000

Pricing€39-€99/training block (8-16 weeks)

Features

1
Onboarding QuestionnaireMVP

5-question intake covering race date, available training days, current fitness level, gym equipment access (sled, SkiErg, wall balls, or substitutes), and self-identified weaknesses (running vs. stations).

2
Plan Generation EngineMVP

Rules-based periodization engine that builds an 8-16 week plan with mesocycles (base, build, race prep, taper), distributing running, station drills, and strength sessions across the user's available days.

3
Interactive Plan DashboardMVP

Week-by-week view showing each session with exercises, sets, reps, distances, and rest periods. Users can mark sessions complete and see progress through the block.

4
Equipment Substitution LogicMVP

Automatically swaps exercises when users lack HYROX-specific equipment (e.g., rowing machine for SkiErg, dumbbell lunges for sled push) based on questionnaire answers.

5
Calendar ExportMVP

Export the full plan as .ics files for Google Calendar, Apple Calendar, or Outlook so sessions appear as calendar events with workout details.

6
Payment & Plan DeliveryMVP

One-time purchase flow via Stripe. After payment, user gets immediate access to their generated plan via a unique URL with optional PDF download.

7
Plan Adjustment Tool

Allows users to regenerate or shift their plan if they miss a week, get injured, or their race date changes, recalculating remaining weeks accordingly.

8
Race Pacing Calculator

Estimates target split times for each HYROX station and running segment based on the user's fitness level and training progress.

9
Exercise Video Library

Short embedded demo videos for each exercise in the plan, especially HYROX-specific movements like wall balls, sled push/pull, and burpee broad jumps.

10
Email Drip Sequence

Weekly email reminders with the upcoming week's overview, motivation tips, and race-day prep advice as the event approaches.

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Tech Stack

apis

Stripe

One-time payment processing for training plan purchases

Resend

Transactional emails for plan delivery and weekly training reminders

backend

Next.js API Routes

Handles questionnaire submission, plan generation logic, Stripe webhooks, and plan retrieval endpoints

hosting

Vercel

Zero-config deployment for Next.js with edge functions and global CDN for fast plan loading

database

Supabase

Stores user profiles, questionnaire responses, generated plans, and session completion state with row-level security

frontend

5 Day Sprint UI

Component library for the questionnaire flow, plan dashboard, and checkout pages

Next.js

React framework for SSR plan pages, SEO-optimized landing pages, and fast client-side navigation

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