UK companies spend £2k-£10k per employee on generic AI bootcamps or hire freelance prompt engineers at £50/hr because no scalable, role-specific AI training exists for non-technical staff. L&D teams lack self-serve platforms with progress tracking and compliance reporting for cross-functional AI upskilling.
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The Business
$1.5-3B
Market Size
$25-$75
UK
Highest Potential
Customer
L&D managers and HR directors at UK mid-market companies (100-2,000 employees) in financial services, professional services, healthcare, and public sector who need to upskill non-technical managers on AI tools.
Pricing
Per-seat monthly/annual subscriptions at £25-75/seat/month, tiered by feature access (Essentials, Professional, Enterprise). Enterprise tier includes SSO, custom paths, and dedicated support. Annual contracts with 10+ seats get volume discounts, targeting £8k-£12k average annual contract value.
$360K
Estimated Annual Revenue
1,200 customers at $25-75/seat/month
10% market capture
Features
Pre-built course tracks for HR, finance, marketing, operations, and general management, each covering AI tools and workflows relevant to that function.
Sandboxed environments where learners practice prompting real AI models (ChatGPT, Claude, Gemini) with role-specific scenarios and get automated feedback.
L&D managers can invite team members, assign learning paths, track completion rates, and view competency scores across departments.
Short quizzes and practical assessments at the end of each module that generate verifiable skill badges and exportable completion certificates.
Exportable PDF and CSV reports showing team-level and individual progress, time spent, and competency scores for L&D compliance and board reporting.
Enterprise single sign-on via SAML/OIDC and automated user provisioning through SCIM for seamless IT onboarding.
Automated alerts when covered AI tools release major updates, with refreshed course content pushed to affected learning paths.
Allows L&D admins to remix existing modules or add company-specific policies and use cases into custom courses for their organisation.
Automated reminders and micro-learning prompts delivered via Slack or Microsoft Teams to boost completion rates.
Anonymous industry benchmarks showing how a company's AI literacy scores compare to similar-sized UK firms in their sector.
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Tech Stack
apis
OpenAI GPT API
Powers the interactive prompt labs where learners practice real AI interactions in sandboxed scenarios.
Anthropic Claude API
Secondary LLM for prompt labs to teach learners multi-model fluency and provide assessment feedback.
Stripe
Subscription billing for team-based seat pricing with annual/monthly plans and invoice generation.
Resend
Transactional emails for team invitations, course completion notifications, and weekly progress digests.
backend
Next.js API Routes
Handles authentication, course progress tracking, team management, and report generation endpoints.
Supabase Edge Functions
Serverless functions for AI prompt lab orchestration, webhook processing, and async assessment grading.
hosting
Vercel
Edge-optimized hosting for Next.js with UK/EU edge nodes for low-latency delivery to UK corporate users.
database
Supabase
PostgreSQL database for user accounts, team structures, course progress, assessment results, and role-based access control with built-in auth.
frontend
5 Day Sprint UI
Core component library built on shadcn/ui and Tailwind for rapid, consistent UI development across learner and admin interfaces.
Next.js
React framework for SSR course pages, dashboard views, and SEO-friendly marketing pages.
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Frequently Asked Questions
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