Privacy Policy

Last updated: 21 August 2025

1. Introduction

5 Day Sprint ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, educational platform, AI development framework, and related services.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our Service, you consent to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

We collect information you provide directly to us and information we obtain automatically when you use our Service.

Personal Information

  • Name and email address (when you create an account)
  • Payment information (processed securely by Stripe)
  • Profile information (first name, last name, role)
  • Communication records (support messages, emails)
  • Newsletter subscription preferences

Usage Information

  • Pages visited and features used
  • Time spent on our platform
  • Device information (browser type, operating system)
  • IP address and location data
  • Cookies and similar tracking technologies

Project Data

  • Projects you create using our framework
  • AI prompts and configurations you develop
  • Content you generate through our platform
  • Analytics on framework usage and performance

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our educational platform and AI framework
  • Process payments and manage your subscription
  • Send you important updates about your account and our services
  • Deliver our newsletter and educational content (with your consent)
  • Provide customer support and respond to your inquiries
  • Analyse usage patterns to enhance user experience
  • Prevent fraud and ensure platform security
  • Comply with legal obligations and enforce our terms

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal bases:

  • Contract: To provide our services and fulfil our subscription agreement with you
  • Legitimate Interest: To improve our services, analyse usage, and prevent fraud
  • Consent: For marketing communications and non-essential cookies
  • Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information in the following circumstances:

Service Providers

  • Stripe for payment processing
  • Supabase for data storage and authentication
  • Vercel for hosting and content delivery
  • Email service providers for newsletter delivery

Legal Requirements

We may disclose your information if required by law or in response to:

  • Court orders or legal process
  • Requests from law enforcement agencies
  • Protection of our rights, property, or safety
  • Protection of our users or the public

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

Security measures include:

  • Encryption of data in transit and at rest
  • Secure authentication and access controls
  • Regular security audits and monitoring
  • Employee training on data protection
  • Secure third-party service providers

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

  • Account Information: Retained while your account is active and for up to 7 years after closure for legal compliance
  • Payment Data: Retained as required by financial regulations (typically 7 years)
  • Usage Data: Retained for up to 3 years for analytics and service improvement
  • Marketing Data: Retained until you unsubscribe or withdraw consent

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right of Access: Request copies of your personal data
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Request limitation of how we use your data
  • Right to Data Portability: Request transfer of your data to another service
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent for processing where applicable

To exercise these rights, please contact us using the information provided in the Contact section below.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform.

Types of Cookies We Use

  • Essential Cookies: Required for the platform to function properly
  • Performance Cookies: Help us analyse how users interact with our platform
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Used to deliver relevant advertisements (with consent)

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Service.

10. International Data Transfers

Your information may be transferred to and processed in countries other than the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses approved by the UK authorities
  • Adequacy decisions recognising equivalent data protection standards
  • Certification schemes and codes of conduct

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

We will also notify you via email or through our Service before the change becomes effective if the changes materially affect your rights.

Your continued use of our Service after any changes indicates your acceptance of the updated Privacy Policy.

12. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: privacy@5daysprint.com

Website: https://www.5daysprint.com

Data Protection Officer

For specific data protection queries, you can contact our Data Protection Officer at: dpo@5daysprint.com

Supervisory Authority

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters.