Techniques

Programmatic SEO

Creating hundreds or thousands of landing pages automatically using templates and data to rank for related long-tail keywords.

What is Programmatic SEO?

Programmatic SEO is the automated creation of landing pages at scale using templates and databases to target thousands of related search queries.

Instead of writing individual articles, you build one template that pulls data from a database to generate variations. Think Tripadvisor's "Things to Do in [City]" pages or Zapier's "[App] integrations" pages.

Builders use it when they have structured data (locations, products, integrations) and can create genuinely useful pages for each variation. The key is having real value on each page, not just keyword-stuffed doorway pages.

Works best with tools like Webflow, Airtable, or custom scripts. Google's fine with it if each page serves users, not just search engines.

Good to Know

Creates pages automatically using templates and database content
Targets long-tail keywords with low competition at scale
Requires structured data and genuine value on each page
Used by Tripadvisor (100K+ location pages), Zapier (integration pages), and Nomad List
Google penalizes thin content, so each page needs unique value

How Vibe Coders Use Programmatic SEO

1
Building location pages for every city your service covers
2
Creating integration pages for each app combo your product supports
3
Generating comparison pages for every product in your category
4
Making landing pages for every long-tail variation of your main keyword

Frequently Asked Questions

Related Terms

Google Search Console

Google's free tool that shows how your site performs in search results and helps you fix technical SEO issues before they hurt traffic.

Firecrawl

A web scraping API that converts websites into clean, LLM-ready data like markdown and JSON, handling JavaScript and dynamic content automatically.

AI SEO

Optimizing your content to show up in AI-powered search results like ChatGPT, Perplexity, and Google's AI Overviews, not just traditional search rankings.

Web Scraping

Automatically extracting data from websites using code, turning web pages into structured data you can use in your apps or workflows.

Ahrefs

SEO research platform that crawls the web to show you what keywords competitors rank for, where their backlinks come from, and how to outrank them.

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