Crawling is how search engines like Google discover and scan your website by sending automated bots (called crawlers or spiders) to follow links and collect information about each page.

These bots start with known URLs and follow every link they find, reading content, analyzing code, and checking metadata. They respect rules you set in your robots.txt file about which pages to skip.

If your pages can't be crawled, they won't show up in search results. Most builders focus on making sure their site structure is clean, internal links work properly, and important pages aren't accidentally blocked. Tools like Google Search Console show you exactly what's being crawled.

Your crawl budget (how often Google visits your site) depends on your site's authority and update frequency. Bigger, more popular sites get crawled more often.